Entrepreneurship and Doing Business in China

(BUS 202)

After three decades of stifling socialism, Chinese entrepreneurship was unleashed in 1978 when Deng Xiao Ping promulgated the Open Door Policy. China soon became a market with 1.3 billion consumers and an unflagging annual GDP growth averaging 9 percent. The worldwide financial crisis of 2008 momentarily hindered its progress but China is leading the world in rapid recovery. This course is for anyone looking to do business in or with China. Students will learn the basic elements of planning and running a business in China, and tapping into local Chinese entrepreneurship. Case studies, video interviews, and guest speakers will illustrate successful strategy and tactics in negotiation, team building, marketing, intellectual property protection, risk management, human relations, and avoidance of common blunders and mismanagement. This course will give business professionals, entrepreneurs, and small and medium manufacturers valuable knowledge and skills to take advantage of China’s current vibrant recovery and to prosper during the years ahead.

Vincent Yip, Lecturer in Continuing Studies

Vincent Yip is a Bay Area management consultant whose career includes diplomatic service with the European Union and teaching at the Northwestern and USF business schools. He has traveled in China on consulting assignments for the UN, the World Bank, and several international corporations, and in 1994 he founded a Sino-Malaysian joint venture environmental technology company, ECOFEN, in Beijing and served as its general manager. He also taught EMBA classes at Qinghua University. He is the author of three books on China and has also published numerous articles in technical as well as business journals, mainly on e-commerce, project management, and the cultural aspects of doing business in China.