BUS 62 W — Fundamentals of Product Management
Quarter: Summer
Instructor(s): Kunal Punjabi
Date(s): Jun 24—Aug 30
Class Recording Available: Yes
Tuition: $805
Refund Deadline: Jun 27
Unit(s): 2
Enrollment Limit: 125
Status: Registration opens May 20, 8:30 am (PT)
Want a career that hones your hard and soft skills while helping create positive change in people’s lives? If so, product management—a highly influential and sought-after role in business today—might be right for you. This hands-on, beginner-level course will cover the core skills needed during the entire product management lifecycle. We will learn how to generate ideas; validate opportunities with market research and customer interviews; and craft an effective vision, strategy, and roadmap. Students will also learn to create effective product and UX (user experience) designs and iteratively get to product/market fit with an MVP (minimum viable product) while utilizing frameworks like AARRR (customer metrics) and Jobs to Be Done. We will explore how to define the right metrics and accelerate learning using techniques of continuous discovery and delivery. This course will also cover the collaborative aspects: working in Agile and Scrum teams, communicating and collaborating effectively with stakeholders, and writing effective product specifications and user stories. Students will actively participate throughout the course and gain hands-on experience with quizzes, assigned readings, and a project in product design to drive the learning home (approximately 15 percent of the material is explicitly designed for aspiring product managers). You will finish the course knowing how to avoid common pitfalls and be empowered to break into and truly succeed in the field of product management.